Today the UK Government announced a consultation on the total restriction of online advertising for HFSS products. The consultation document outlines the UK Government's proposal for a total online HFSS advertising restriction and asks for views on how to design a restriction to effectively reduce the amount of HFSS advertising children are exposed to.
Responding to the announcement Lorraine Tulloch, Programme Lead of Obesity Action Scotland said:
“Adverts influence what we buy and consume. Digital advertising has grown immensely over the last few years and children spend more and more of their time online. If we want our children to be a healthy weight we must protect them from junk food advertising that leads to poor diet. Totally removing online advertising will be a significant step in improving the food environment.”